![]() These affects occur freely, as they surpass the limits of the human subject. Specifically, there needs to be something to which viewer engagement links to, and is often an individual painting, sculpture, or other such visual artwork.ĭifferent experiences of ‘affect’ occur independently from cognition and reason (and thus thought and meaning). To produce affect, there has to be an object of attention. Works of art and their ability to generate a nebulous concept of affect are rooted in the contemporary understanding of audience and artist. ![]() With this limitation in mind, this concept of affect precedes cultural emotions and personal feelings. Whereas emotion is very much a personal experience that involves feeling, affect theory does not. In this way, affect differs from emotion. ![]() Individuals are often unaware of affect as it is experienced, which makes it difficult to pin down and describe with words alone. Originating from the Latin word affectus, meaning disposition, affect is pre-personal, and the type of experience it involves is nonconscious. The art world dedicates itself to capturing emotions and feelings, especially affects, which are essential to communication and understanding. Over-complicated mentions of affect theory constantly punctuate conversations surrounding art.
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